Hello. I’m Liz. My goal is to help you catapult your company growth with a killer marketing strategy. I’ve done it all — from developing marketing strategies around digital product launches for international media companies to overseeing event programming for membership communities. I consistently exceed KPIs and always deliver projects on time and on budget. Here are a few ways I can help you:

EMAIL + SOCIAL + PRINT + DIGITAL: Bringing a product or event to market and need an expert to message your audience about it? That’s where we come in: I’ve helped to launched a range of digital products for The Economist, from online adaptive technology platforms to case study competitions to scholarship contests to online, multi-day events. I have helped to bring in millions in revenue and thousands of event attendees by thoughtfully planning high-converting email, print, digital and social media campaigns.

LEAD GENERATION: Don’t even have an audience yet? Then let me help you with lead generation. A compelling email capture campaign, strategic partnerships and refer-a-friend initiatives are fantastic ways to do just that. I’ve had success with all of these strategies, netting about 8,000 highly-qualified trial account sign-ups each month for The Economist’s EdTech division.

CONTENT + SEO + BLOGS: As for natural search and SEO…it’s true what they say: content is king. I can help you develop an A+ content strategy to ensure that people searching on Google will find you. I’ve grown several blogs from launch to more than 80,000 unique visitors/month who ultimately contribute to 45% of revenue.

EVENT MARKETING + PRODUCTION: I’ve produced content for in-person and online events—from webinars to multi-day conferences—for audiences as varied as philanthropists, young investors and prospective MBA students. I believe in coupling attention-grabbing content with savvy, industry-leading marketing to appeal to qualified attendees: that’s how I grew a co-branded, sponsored webinar series from low double digit attendees ten-fold to 350 people.

BUDGETS + P&L + TEAM MANAGEMENT: I’ve spent years planning and executing robust marketing digital strategies, hired and managed cross functional, global teams and have overseen marketing as well as P&L budgets.